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Behind the leather goods company RayyaStories, which has expanded its presence in both the national and international markets, lies the story of a housewife, Yety Prasetyorini. It all began on June 5, 2014, when Yety patiently and diligently selected materials, designed bags, and developed her own brand. Inspiration came from her hobby and desire to add value to raw cowhide, as well as her concern about the proliferation of counterfeit branded bags.